Record-breaking sales with rock-solid performance

rue21, the pioneer of fast fashion, offers stylish apparel and accessories for guys, girls and plus sizes at prices everyone can love. 

Built on the belief that everyone should look and feel great with what they wear, rue21 bridges fashion and value for their consumers. Headquartered just north of Pittsburgh, Pennsylvania, rue21 currently operates over 700 stores in 45 states and online at www.rue21.com.

rue21 was already on the Oracle Commerce platform when it reached out to us right before the holiday shopping season to partner on its commerce strategy in 2014. rue21’s previous implementation had several issues and best practices were not applied.

Our highly experienced team conducted a thorough analysis of the previous implementation to identify the root causes of the site issues. We then used the analysis to create a roadmap of items that needed to be re-implemented to be aligned with Oracle’s best practices and standard ecommerce performance practices.

In September 2017, we launched a responsive site which performed exceedingly well across all breakpoints. With the launch of the new responsive site, rue21 experienced nearly a 50% reduction in page size, an improvement in page load performance, and a reduction of web transaction time by more than 50%. The website performed seamlessly with 56,000 requests per minute, sustained across mobile and desktop for an extended period of time, with JVM response times for mobile maintaining under 15ms.

In 2019 our team worked with rue21 to expand its omnichannel shopping experience by offering buy-online-pickup-in-store (BOPIS) across its 700+ retail locations. Today, rue21 customers can check for the stock availability of any product in the nearest store, purchase the product online and pick up in store without any shipping charges. Read more about this solutions here.

Since 2014, rue21 has chosen us to be their long-term partner to continue to enhance the site and grow the online business by providing ongoing managed services, production support, roadmap strategy, and creative design services.

/ Oracle Commerce
/ Endeca Experience
/ Mulesoft

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