Platforms & Innovation

I have worked with the solution team from their inception. We are one of their beta sites. The team is great to work with, receptive to feedback and feature requests and implementation. Since the implementation of solution on the sites of our three dealerships and their Facebook pages and Google listings we have seen our lead count grow by over 20%. We even use ad targeting to drop users into our messenger chat to get higher quality leads.

The solution has been very beneficial to North Bay Ford in engaging our prospects who visit our website and social media pages. The chat presence gives us one more opportunity to keep the visitor on our digital properties and get their information for follow-up. The automation enables a faster response time than one of my sales people or an outsourced center is able to do. The integration with our inventory provider and CRM helps the intelligence in the bot to win customers during the conversations. I especially like the alternate vehicle suggestion if the original vehicle of choice is not available.

By managing our website and social media chat the solution ensures immediate responses to customers looking for vehicles on these digital channels. In the current day, customers are shopping on a variety of platforms for the same vehicle. Speed and quality of response is critical in capturing this customer and keeping them engaged. This has helped keep our sales and front office personnel concentrate on the most serious customers and leads. I am especially impressed with the quality of reports and personalization of their support interaction with our operations team.