Headquartered in Phoenix, Arizona, Banner Health is one of the largest nonprofit healthcare systems in the United States. The system owns 30 acute-care hospitals including three academic medical centers and other related health entities. Banner Health operates in six states: Arizona, California, Colorado, Nebraska, Nevada, and Wyoming.
Banner Health believes that fully engaged employees are foundations to providing excellent patient care. The health care system is Arizona’s largest private employer, Northern Colorado’s third-largest employer, and among the top employers in the United States.
The nonprofit, always looking for ways to improve the experience of its patients and visitors, focused its sights on improving an essential aspect of its business, the recruitment process. With over 50,000 employees operating in 28 hospitals, it was time to retire outdated manual measures and make the hiring process easier for candidates, recruiters, and stakeholders.
To track candidates throughout the recruitment life cycle, the hiring team was using Excel spreadsheets, weekly in-person meetings, and a CRM with limited capabilities. As a result, they lacked real-time data, visibility into process tracking and performance management, and sufficient reporting capabilities.
Banner Health hired Mastek, an award-winning CRM and marketing automation consulting provider, to guide the initiative and design a PPME app (Provider Pre-employment Made Easier) using the Salesforce platform. Mastek, which takes a customized and collaborative approach to each project, conducted a thorough discovery process to understand current procedures and goals to future-proof the implementation.
Central to the recruitment project was the Provider Pre-employment Made Easier app, which was designed and developed within Salesforce by Mastek. PPME helps guide the hiring process from sourcing to recruitment to pre-employment.
PPME is a chevron-based process where an application flows through six different phases. Within each phase, there are individual steps that must be completed in order to move to the next stage. Milestones are dependent upon one another either in a single phase or multiple phases. Additional layers were included which configure the flow of milestones based on the provider type or organization level. The Banner Health team is thrilled with the ability to track linear and consecutive processes. Configured dashboards provide full visibility along with the ability to zoom in on any single aspect of the hiring funnel. The improvements and real-time reporting data result in informed decision-making at the executive level. Greater transparency reveals any procedural or operational gaps, which means focus can be shifted to areas of need, saving valuable time and resources.
The PPME process has provided clarity and streamlined efforts for all involved—the candidate, the recruiting team, and the stakeholders. It was so successful that Banner Health has decided to use the highly configurable PPME business strategy to create important milestones in other areas of the organization.