About Client
National omni-channel specialty retailer
The Challenge
- Significant decline in organic traffic
- Poor user signals (bounce rate, time on site)
- 1,000’s of programmatic pages automatically created, which produced massive duplicate content issues
The Solution
Deep dive UX & SEO audits.
- Provided deep dive audits of both the User experience and SEO organic traffic channel
- Identified key areas of improvement
Removed the auto generated programmatic pages
- Created a 301 redirect matrix for similar pages.
- Updated canonical strategy
- Produced new content to strengthen pages.
Mobile first strategy
- Moved site from a m. site structure to responsive design.
The UX and SEO audits were comprehensive and provided actionable insights that informed our digital roadmap. The team showed a genuine understanding of our business, allowing us to prioritize several site updates and realize measurable business value.
–CHIEF DIGITAL OFFICER
The UX and SEO audits were comprehensive and provided actionable insights that informed our digital roadmap. The team showed a genuine understanding of our business, allowing us to prioritize several site updates and realize measurable business value.
CHIEF DIGITAL OFFICER
The Outcome
- 49% increase in mobile checkout conversion rate.
- 25% YOY increase in organic traffic
