National omni-channel specialty retailer
Significant decline in organic traffic
Poor user signals (bounce rate, time on site)
1,000’s of programmatic pages automatically created, which produced massive duplicate content issues
Deep dive UX & SEO audits.
Provided deep dive audits of both the User experience and SEO organic traffic channel
Identified key areas of improvement
Removed the auto generated programmatic pages
Created a 301 redirect matrix for similar pages.
Updated canonical strategy
Produced new content to strengthen pages.
Mobile first strategy
Moved site from a m. site structure to responsive design.
49% increase in mobile checkout conversion rate.
25% YOY increase in organic traffic
“The UX and SEO audits were comprehensive and provided actionable insights that informed our digital roadmap. The team showed a genuine understanding of our business, allowing us to prioritize several site updates and realize measurable business value.”