Content and redirect strategy drive organic traffic increase

• Significant decline in organic traffic

• Poor user signals (bounce rate, time on site)

• 1,000’s of programmatic pages automatically created, which produced massive duplicate content issues

Deep dive UX & SEO audits.

• Provided deep dive audits of both the User experience and SEO organic traffic channel

• Identified key areas of improvement 

Removed the auto generated programmatic pages

• Created a 301 redirect matrix for similar pages.

• Updated canonical strategy

• Produced new content to strengthen pages.

Mobile first strategy

• Moved site from a m. site structure to responsive design.

• 49% increase in mobile checkout conversion rate.

• 25% YOY increase in organic traffic