Content and redirect strategy drive organic traffic increase

Improved conversion and reduced abandoned cart rate with new UX

About Client

National omni-channel specialty retailer


  • Significant decline in organic traffic

  • Poor user signals (bounce rate, time on site)

  • 1,000’s of programmatic pages automatically created, which produced massive duplicate content issues


Deep dive UX & SEO audits.

  • Provided deep dive audits of both the User experience and SEO organic traffic channel

  • Identified key areas of improvement 

Removed the auto generated programmatic pages

  • Created a 301 redirect matrix for similar pages.

  • Updated canonical strategy

  • Produced new content to strengthen pages.

Mobile first strategy

  • Moved site from a m. site structure to responsive design.


  • 49% increase in mobile checkout conversion rate.

  • 25% YOY increase in organic traffic


“The UX and SEO audits were comprehensive and provided actionable insights that informed our digital roadmap. The team showed a genuine understanding of our business, allowing us to prioritize several site updates and realize measurable business value.”