Global Footwear Giant Builds a Scalable, Cloud-First Data Foundation to Fuel Global eCommerce Growth
Today’s retail leaders are racing to deliver seamless, data-driven customer experiences across channels and geographies. For one global athletic footwear and apparel brand, scaling its eCommerce capabilities was a non-negotiable requirement to stay competitive. To meet this demand, our client needed a high-performing, cloud-native data infrastructure-one that could handle real-time analytics, multilingual data processing, and support future growth.
Client Snapshot
A century-old global footwear and apparel leader, headquartered in North America, known for its commitment to quality, innovation, and customer-first experiences. The retail brand continues to evolve by embedding technology across its supply chain, manufacturing, and digital commerce platforms.
Challenge
As the brand expanded across multiple eCommerce platforms worldwide, its legacy order management system couldn’t keep pace. The business faced latency issues, data inconsistencies, multilingual encoding challenges, and limited scalability. Processing global order data and generating actionable insights became increasingly difficult, leading to inefficiencies and slower decision-making.
Solution
Mastek modernized the organization’s data warehouse by migrating to a cloud-native environment using Snowflake on Azure. The project followed a phased “lift-and-shift” strategy, integrating 15+ global data sources and enabling real-time data ingestion through Azure Data Factory.
Key components included:
- Dynamic conversion of 150+ SQL Server tables to Snowflake format using custom scripts.
- Real-time data loading via Azure Blob Storage and ADF pipelines.
- Automated transformation and ELT processes using 45+ optimized Snowflake procedures.
- External tables for historical raw data access.
- Intelligent monitoring and alerting to handle encoding issues, missing files, and schema changes.
This resulted in a scalable, efficient, and future-ready data framework that powered real-time operations across markets.
Impact
- Faster decision-making through a 70% reduction in data latency, enabling near real-time visibility into global operations.
- Seamless migration at scale with critical data assets transitioned successfully, ensuring business continuity without disruption.
- Improved customer experience with multilingual and cross-market data accuracy, eliminating errors and inconsistencies.
- Stronger global presence supported by real-time insights across more than 15 international eCommerce platforms.
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