American, New Jersey-based retailer of nutritional supplements
There was no mechanism to interact with enterprise data. Store associates did not have a way to look up customer profile, purchase history, loyalty points, rewards, coupons, offers, etc.
Build mobile apps for:
HETool for Store associates: develop a mobile app for in-store use to register or look up customers, view buying history, or provide product information
Mobile Customer App (CA) for Customers: develop a mobile app for use by customers to look up purchase history, loyalty points, redeem points, get information on offers, and other features to improve the shopping experience
HETool was delivered in a record 6-week timeframe
Increased in-store sales and conversion with improved customer buying experience and conversion
The consumer mobile app has empowered customers for self-service which has positive impacted sales and loyalty; this app has paved the way to build a complete end-to-end ecommerce mobile app powered by ATG
Functionalities are exposed as REST services. Easy maintenance across all apps.