About Client
American, New Jersey-based retailer of nutritional supplements
The Challenge
There was no mechanism to interact with enterprise data. Store associates did not have a way to look up customer profile, purchase history, loyalty points, rewards, coupons, offers, etc.
The Solution
Build mobile apps for:
- HETool for Store associates: develop a mobile app for in-store use to register or look up customers, view buying history, or provide product information
- Mobile Customer App (CA) for Customers: develop a mobile app for use by customers to look up purchase history, loyalty points, redeem points, get information on offers, and other features to improve the shopping experience
The Outcome
- HETool was delivered in a record 6-week timeframe
- Increased in-store sales and conversion with improved customer buying experience and conversion
- The consumer mobile app has empowered customers for self-service which has positive impacted sales and loyalty; this app has paved the way to build a complete end-to-end ecommerce mobile app powered by ATG
- Functionalities are exposed as REST services. Easy maintenance across all apps.
