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Increased sales with a custom     in-store and digital app

About Client

American, New Jersey-based retailer of nutritional supplements

Meaningful interactions between retail employees and customers, resulting in increased sales in-store

Challenge

There was no mechanism to interact with enterprise data.  Store associates did not have a way to look up customer profile, purchase history, loyalty points, rewards, coupons, offers, etc.

Solution

Build mobile apps for:

  • HETool for Store associates:  develop a mobile app for in-store use to register or look up customers, view buying history, or provide product information  

  • Mobile Customer App (CA) for Customers: develop a mobile app for use by customers to look up purchase history, loyalty points, redeem points, get information on offers, and other features to improve the shopping experience

Results

  • HETool was delivered in a record 6-week timeframe 

  • Increased in-store sales and conversion with improved customer buying experience and conversion

  • The consumer mobile app has empowered customers for self-service which has positive impacted sales and loyalty; this app has paved the way to build a complete end-to-end ecommerce mobile app powered by ATG

  • Functionalities are exposed as REST services. Easy maintenance across all apps.